Focus on accessories and own brands
Technology development is accelerating and as society and people’s daily lives become increasingly digital, new and growing need for Kjell Group’s products and services arises. Continuous updating of the range and current knowledge of the group’s sales staff are therefore central to the business and constitute a clear competitive advantage. A direct consequence of our service focus is that we operate almost exclusively in accessories, rather than electronic capital goods. It has many advantages such as higher gross margin and lower competition.