Bridging people and technology

For over 30 years, Kjell Group has combined expertise in electronics and commerce to maximize the benefits of technology in society.

By making electronics and technology more accessible and understandable for everyone, Kjell Group aims to democratize technology and maximize its benefits for people and society. With a unique ecosystem of our own stores, reseller platforms, sourcing companies, proprietary brands, distribution partners, and the collective knowledge of over 3.2 million members, we are the leading expert in everyday technology in the Nordics.

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Our mission is to help people use technology
in ways they did not know were possible.
Svensk flagga  kjell.com/se
Norsk flagga  kjell.com/no
Dansk flagga  Av-Cables.dk
Svensk flagga  Av-Cables.se

The leading expert in everyday technology

Kjell Group offers the market’s most comprehensive product range in electronic accessories, including advisory services and installation. The business is conducted online in Sweden, Norway and Denmark and via 146 service points, of which 115 in Sweden and 31 in Norway.

Through Kjell & Company’s customer club, with over 3.25 million members, and wholly owned Danish company Av-Cables, the company has a unique understanding of people’s technology needs, and the Group’s approximately 1,200 employees work every day to improve people’s lives through technology. 

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