About Kjell Group

Since its inception over 30 years ago, Kjell & Company has developed into Sweden's leading company in electronic accessories with rapid growth in Norway and Denmark.

We combine the market’s most complete product range of 8.000 products with advice and installation – online and via 144 service points and together with partners. In addition, since April 2021, AV-Cables has been included, offering consumer electronics ¬†with sales mainly in Denmark. Through the acquisition, Kjell Group further strengthened its position as a leading player in accessories for consumer electronics in the Nordic region.


Most of Kjell & Company's customers start their customer journey on Kjell.com or av-cables.dk where they search for themselves or get advice through video or chat. Regardless of platform, the products in Sweden and Norway are delivered directly at the service point or from the service point to the customer and in Denmark directly from the warehouse, often within a day and sometimes an hour if the products are purchased online. Online sales are fully integrated with our service points.


Kjell Group also grows through selected partners where alliances can create mutual value. In the autumn of 2020, Kjell & Company began the rollout of 292 new express stores at Circle K. At the beginning of 2021, the rollout was completed, which means that physical availability in Sweden has tripled.

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